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Key Dates

Admission starts on

1st April, 2017

Admission ends on

9th September, 2017

Re-registration starts on

1st April, 2017

Re-registration ends on

9th September, 2017

Last date of Admission w/out late fee

3rd August, 2017

Last date of Admission w/out increased late fee

23rd August, 2017

Last date of Re-registration w/out late fee

10th August, 2017

Examination Cycle

September, 2017

Assignment Submission Opens

6th June 2017

Assignment / Project Submission Last Date

29th August 2017

Exam Registration Window

09 August 2017 - 23rd August, 2017 23:59 hrs.

Hall Ticket Release

26th August, 2017

Term End Exam

September Computer Based Exam (Fri / Sat / Sun)
1,2,3,8,9,10,15,16,17

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Diploma Program in Marketing Management

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Diploma in Marketing Management

Duration: 1 year

Building a brand or maintaining it continues to be a challenge in every field. With communication becoming highly democratic and feedback becoming instant, the need of the hour is to deliver key messages to the target audience in a way that speaks to them and then stays with them. To break the clutter, it’s no longer enough to stand out, it’s important to be heard as well.

The Diploma in Marketing Management is a program developed specifically to help aspiring marketing professionals and those already in the field with the technical and creative know-how to craft a superior communication message. The course also emphasizes on the need to interact with vendors to deliver on a brief and offer out-of- the-box solutions.

Our study material will help you discover ancillary functions that directly affect marketing roles and responsibilities like Sales Management, Consumer Behavior, and Marketing Strategy. The course has been created and has been constantly updated to incorporate the ever-changing requirements of this dynamic industry.

Program at a glance

  • Understand the basic concepts of Marketing
  • Understand the various aspects of consumer behavior, which helps to understand the need of the consumer
  • Understand product development and ways of selling it in the market
  • Build concepts on various pricing strategy for goods and services
  • Understand the concepts of marketing channels, their various challenges and solutions
  • Understand the concept of positioning and it’s impact on the consumer’s mind
Semester-1 Subjects Credits
1 Management Theory and Practice 4
2 Organizational Behavior 4
3 Business Economics 4
4 Corporate Social Responsibility 4
5 Information Systems for Managers 4
6 Business Communication 4

Semester-2 Subjects Credits
1 Marketing Management 4
2 Financial Accounting & Analysis 4
3 Consumer Behavior 4
4 Sales Management 4
5 Marketing Strategy 4
6 Business Law 4

Bachelor’s Degree in any discipline from a recognized University or an equivalent degree recognized by AIU

OR

H.S.C plus 2 years of work experience

OR

S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience.

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Students have the following two options for paying the program fee:

Option 1: Full fee payment

Programs Diploma Programs
Admission Processing Fee INR 1,000/-
Full Fee Payment INR 34,000/-

Option 2: Semester Wise Fee payment

Programs Diploma Programs
Admission Processing Fee INR 1,000/-
No. of semesters 2
Program fee per semester INR 18,000/-


Please note:

  • The above mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay examination fee of Rs 500/- per subject and PCP fee of Rs 250/- per subject.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.

Ruchira Lahiri

Asst. Manager Marketing

Hermes Group for Travel

Apply your learnings in the real world with NMIMS.

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