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Key Dates

Admission starts on

25th September, 2017

Admission ends on

14th March, 2018

Re-registration starts on

25th September, 2017

Re-registration ends on

14th March, 2018

Last date of Admission w/out late fee

7th February, 2018

Last date of Admission w/out increased late fee

26th February, 2018

Last date of Re-registration w/out late fee

10th February, 2018

Exam Cycle

December 2017

Assignment Submission Opens

02-Sept-17

Assignment/Project Submission Last Date

29-Nov-17

Exam Registration Window

09-Nov-17 to 23-Nov-17

Hall Ticket Release

27-Nov-17

Term End Examination

December Computer Based Exam 2017 (Fri / Sat / Sun)
1,2,3,8,9,10,15,16,17

Paper Pen Exam

8th Dec – 19th Dec

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Post Graduate Diploma Program in Marketing Management

Program Finder

Post Graduate Diploma in Marketing Management

Duration: 2 years

One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge.

One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level.

Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales.

This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language.

Program at a glance

  • Understand various disciplines of management and integrated marketing communication
  • Understand the concepts of advertising, sales and public relations
  • Understand segmentation, targeting, positioning and differentiation
  • Understand the concepts of global marketing strategy
  • Understand customer relationship management
Semester-1 Subjects Credits
1 Management Theory and Practice 4
2 Organizational Behavior 4
3 Business Economics 4
4 Corporate Social Responsibility 4
5 Information Systems for Managers 4
6 Business Communication 4

Semester-2 Subjects Credits
1 Marketing Management 4
2 Financial Accounting & Analysis 4
3 Essentials of HRM 4
4 Strategic Management 4
5 Business Statistics 4
6 Business Law 4

Semester-3 Subjects Credits
1 Brand Management 4
2 Consumer Behavior 4
3 Marketing Strategy 4
4 Customer Relationship Management 4
5 Sales Management 4
6 International Marketing 4

Semester-4 Subjects Credits
1 B2B Marketing 4
2 Services Marketing 4
3 Integrated Marketing Communications 4
4 Marketing Research 4
5 Business: Ethics, Governance & Risk 4
6 Project 4

Bachelor’s Degree in any discipline from any recognized University or an equivalent degree recognized by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.

OR

Bachelor’s Degree in any discipline from any recognized University or equivalent degree recognized by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and minimum 2 years of work experience.

apply now

Students have the following two options for paying the program fee:

Option 1: Full fee payment

Programs Post Graduate
Admission Processing Fee INR 1,200/-
Full Fee Payment INR 76,000/-

Option 2: Annual payment

Programs Post Graduate
Admission Processing Fee INR 1,200/-
Program duration (years) 2
Program fee per year INR 41,500/-

Option 3: Semester-wise fee payment

Programs Post Graduate
Admission Processing Fee INR 1,200/-
No. of semesters 4
Program fee per semester INR 22,000/-


Please note:

  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay examination fee of Rs 600/- per subject and PCP fee of Rs 250/- per subject.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.

Alok Sunghay M S

Analyst, Northern Trust

Clear your doubts by booking a free counselling session

Alok Sunghay M S

Analyst, Northern Trust

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