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Highlights

Dr. Chhavi Taneja’s work experience spans over seventeen years. She has worked with prestigious market research agencies such as Nielsen and some premier management institutes. Her areas of expertise include conducting face-to-face and online lectures, guiding dissertation research projects, conducting dissertation viva and creating online academic resources. Furthermore, she is interested in areas of market research, research methodology, marketing management, consumer behaviour, integrated marketing communication, services marketing, and rural marketing.

Education

  • Ph. D. University of Delhi
  • Master of Business Economics University of Delhi
  • Bachelor of Business Economics Shri Ram College of Commerce, New Delhi

Programs Taught

Courses Taught

  • Marketing Strategy
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