Prof. Jaykar has more than 6 years of industry and academic experience. Her industry experience working for corporates like JP Morgan, Mahindra & Mahindra, and HDFC Bank. She has consulted on various digital marketing projects for several E-commerce start-ups in the wellness and fashion space.
She earned her Assistant Professorship qualification from UGC-NET. Prior to joining NMIMS-GASCE, she has worked at SP Jain Institute of Management & Research and Chetana’s Institute of Management & Research. Her areas of interest are Digital Marketing and Luxury Brand Management.