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Prof. Jaykar has more than 6 years of industry and academic experience. Her industry experience working for corporates like JP Morgan, Mahindra & Mahindra, and HDFC Bank. She has consulted on various digital marketing projects for several E-commerce start-ups in the wellness and fashion space.

She earned her Assistant Professorship qualification from UGC-NET. Prior to joining NMIMS-GASCE, she has worked at SP Jain Institute of Management & Research and Chetana’s Institute of Management & Research. Her areas of interest are Digital Marketing and Luxury Brand Management.


  • Post Graduate Diploma in Marketing Management IMT, Ghaziabad
  • Bachelor of Engineering Mumbai University
  • UGC- NET

Programs Taught

Courses Taught

  • Introduction to Digital Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Consumer Behaviour

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