Manager – Automation ( 1 position )

We are looking for a skilled automation manager to build & design campaigns & strategies that streamlines processes, automates manual workflows, and sets up measurement tools that generate actionable insight.

Duties & Responsibilities
  • Build and Design Nurturing Campaign’s and Strategies to be deployed on Marketing Automation Platform for various use cases like lead nurture, webinar efforts, student & alumni communication.
  • Collobrate with Key stake holders to Conceptulize, Design, Deploy and Review Marketing Automation Campaigns.
  • Tracks, measures and reports marketing efforts on deliverables like conversion & revenue due to interventions.
  • Saving on human efforts & improvement in consumer experience.
  • Manage and setup integration with CRM, 3rd Party API, etc.
  • Tracks industry trends and efforts taken to improve on utilisation of technology
  • Build and maintain relationship with various vendors.
  • Clean database on regular basis to minimise wastage.
  • A/B Test on various elements to improve consumer response rates.
Experience

7 – 10 years in marketing with minimum 3 years of working knowledge of various marketing automation platforms and marketing clouds like: Pardot, Marketo, Mailchimp, Constant Contact, Oracle Eloqua & Sales Force Marketing Cloud, IBM Marketing Cloud and T1, Leadsquared, Drip, etc.

Skills & Abilities
  • Working knowledge of CRM like Sales Force
  • Understanding of API and ability to collobrate with developers for integration
  • Deep Understanding of email, sms, push notification channel
  • Consumer, Branding and Marketing Knowledge to support Marketing Automation
  • Ability to Analyze Data and Bringout insights / learning
  • Knowledge of HTML, XML, Excel, API, etc
  • Soft Skills: Team Management, Interpersonal Skills, Sense of Ownership, Stakeholder Management, Cross functional execution skills & Communication skills
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