We’re hiring a Social Media Manager to drive digital brand assets and social media marketing efforts to achieve business goals. Create and maintain a favourable brand image of the NMIMS Global Access and its programs in consumers. Grow, Engage and Retain consumers on our Social Communities.
Duties & Responsibilities
Social Media Management
Manage content across all social media platforms of the organisation – Facebook, Twitter, LinkedIn & Instagram – Design and implement social media strategy to align with business goals
Generate, edit, publish & share engaging content as per the content calendar on a regular basis
Collaborate with both internal product teams and external agencies to design and execute paid and organic campaigns
Stay up to date with current technologies and social media trends, design tools and applications
Manage influencer agency partners and campaigns
Explore new ways to engage and new social networks to reach our target audience.
Ability to create reports from FB insights, Twitter Analytics, Google Analytics and other tools.
Measure and Report the impact of social media on the overall marketing efforts.
Online Reputation Management
Communicate with followers/users respond to queries in a timely manner and monitor customer/student reviews/complaints
Work towards enhancing and building brand’s reputation by measuring effectiveness of strategies
Monitor social media conversation across digital platforms and take corrective measures to reduce the impact of negative conversation
Maintain and improve the organisations reputation while collaborating with internal stakeholders and agencies
Website & Blog Management
Ability to generate engaging and interesting posts in both written and visual forms (info- graphics.) Creating blogs and publishing content on blogs.
Drive content strategy and work along with content producers to help develop and distribute content that educates our audience.
Collobrate with Brand, Content Creation and Design Team to develop content, style and layouts.
Working knowledge of WordPress or other popular CMS
Partnering with various online publications
Manage Content Distribution and keep publications updated about organisations activities and programs.
Webinar and Digital Events
Develop best in class webinar and virtual event practice for the organisation.
Create Long term Products & Own Virtual Events as Intellectual Properties
Build Strategy and Plan webinar for various use cases, audiences and formats.
Collaborate with Various internal and External Teams, Subject Matter Experts and Speakers, including C-Suite Profiles.
End-to-End Management of Webinar Planning, Participation, Delivery & Measurement.
Collaborate & Partner with Industry Bodies, Publications and Trade Unions for participation in Industry Events and Webinars.
Minimum 4 – 7 years communication, social media management and ORM experience.
Skills & Abilities
Excellent Written & Spoken English
Hands-on Experience in social media management and analytical tools.
Strong research skills coupled with content management and editorial capability
WordPress / Blog Management
Basic understanding of HTML, Java Scripts, etc.
Experience in using ORM Tools.
Perform under deadlines
Agency or Team management experience
Experience with Education Sector will be added advantage.
PR Experience will be an added advantage
Positive attitude, detail oriented with good multitasking and organisational ability
Qualification: Minimum 4 – 7 years communication, social media management and ORM experience.