PGDBM (Marketing Management)

Program Features

Highlights:

This two-year program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
Updated courseware to keep in step with the changing business landscape.
Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
Understand the concepts of management and integrate them with marketing management.
Effectively navigate the marketing segment which includes both traditional and modern-day marketing.

Outcomes:

Effectively develop a marketing plan that is cost conservative which also delivers optimum results
Skilfully identify the target markets and craft communication that talks to them in their language
Develop effective marketing strategies & integrated marketing campaigns
Strengthen existing relationships with customers & convert them into brand advocates.
Give you an edge over the competition and help you create a path for a successful business career

Meet Our Students

Program Structure

Semester 1

Subjects	Credits
Management Theory and Practice	4
Organisational Behaviour	4
Marketing Management	4
Business Economics	4
Financial Accounting & Analysis	4
Information Systems for Managers	4

Semester 2

Subjects	Credits
Business Communication	4
Essentials of HRM	4
Business Law	4
Strategic Management	4
Operations Management	4
Decision Science	4

Semester 3

Subjects	Credits
Brand Management	4
Consumer Behaviour	4
Marketing Strategy	4
Customer Relationship Management	4
Sales Management	4
International Marketing	4

Semester-4

Subjects	Credits
Services Marketing	4
Marketing Research	4
Digital Marketing	4
Business: Ethics, Governance & Risk	4
Research Methodology	4
Project	4

Faculty

Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way.

Career Options

Get an edge over the competition with the right tools and resources, to build a sustainable and profitable business. The program prepares you to take up various roles such as:

Product Manager
Develop products by conducting market research and gauging the other products in the market. Create production timetable, build marketing strategies and launch new products.
Market Research
Assess consumer preferences to decide how to shape, advertise, and market their products and services.
Brand Manager
Plan and execute all communications and media actions across channels, as well as for online and social media.
Marketing Manager
Develop, implement and execute effective and profitable strategic marketing plans.
Media Planning & Buying
Meet clients to understand their advertising strategies and illustrate the most effective media combination.
PR Manager
Create and maintain a favourable public image of the organisation, by communicating accomplishments and other related news.

Hiring Partners

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.

Eligibility & Program Fee

Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
OR
Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.

Option 1 : Full Fee Payment (in INR)

86,000/- Full fee
payment
Admission Processing Fee : 1,200/-
Option 2 : Annual payment (in INR)

47,000/- Program fee
per year
Admission Processing Fee : 1,200/-
No. of Years 2
Option 3: Semester-wise fee payment (in INR)

25,000/- Program fee
per semester
Admission Processing Fee : 1,200/-
No. of semesters 4

An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
The University offers special incentives to our armed forces with a 20% concession on the program fee.
The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
In addition, Students need to pay an examination fee of Rs 600/- per subject.
Now avail loan facility to pay fees for the Program even without a credit card.
EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank. Students Profile

Student Reviews

Here is what our students have to say about their experience and how their chosen program shaped their careers.

- Pichchuka Devaraju
- I would like to take this opportunity to thank you for your extended support as far as the assistance for the PGDBM (Marketing Management) program is concerned. Most importantly, whenever I have had any queries pertaining to my assignments deadlines or exam registration dates, you have always ensured that your efforts were impeccable in providing instant, accurate and effective information throughout the program. Indeed, I have enjoyed the journey of my PGDBM (Marketing Management) program from NMIMS Online.
- Prerna Kumari
- It’s a great feeling to share my feedback about the overall journey of my 2-year PGDBM (Marketing Management) program at NMIMS Online. Thank you for your support and guidance during the program. And special thanks to Ms. Afifa for always coordinating with me and providing me with a flexible timetable to complete all my study and course-related formalities.
- Kaushal
- It was indeed a great learning experience. The student portal provided relevant exam information and the responses were prompt by everyone at the office. It was a seamless and hassle-free experience.
- Vismay Shah
- The experience was quite good. I learnt the fundamentals of marketing which I was able to implement in my company.

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