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Program Features

Highlights:

  • The one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategy & organisational design to create customer impact and scalable execution.
  • Effectively transform digital businesses and apply marketing concepts in the digital framework.
  • Conceptualise and create digital strategies across touchpoints– Search, Social, Display, Mobile and Ivideos.
  • Empowers you to think strategically and not just tactically.
  • Familiarises you with the changing digital landscape and understand consumers through a digital lens
  • Designed to provide a better understanding of building consumer loyalty digitally and driving brand advocacy.
  • Designed to help you create digital communication and content strategies.
  • Recognise emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation.
  • Explore tools like Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM & CRM tools etc.
  • Implement digital campaigns in a simulated environment for hands-on learning.

Outcomes:

  • Create marketing strategies, which include defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals
  • Effectively devise content strategies across all digital channels.
  • Optimise search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management.
  • Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals.
  • Build strategies for omnichannel marketing and integrate with CRM and email tools.
  • Leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.
  • Implement new media buying methods like programmatic ad buying, real-time bidding etc.

The Stukent Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.

Meet Our Students

  • Our students come from a diverse educational background.
  • When it comes to learning, age is no bar.
  • Students from these industries have chosen this program, to further enhance their career.
  • Our programs are designed to help our students advance at every stage of their career.
  • Students with varying years of experience have benefited from our program

Program Structure

Faculty

Our experienced NMIMS Online faculty is a blend of academicians and industry experts who will guide you every step of the way.

Career Options

Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:

  • Digital Marketing Manager

    You are required to plan, implement and monitor digital marketing campaigns across various digital networks.

  • Performance Marketing Manager

    Drive commercial performance by achieving campaign-specific results through overall measurement, along with setting targets and tackling post-campaign evaluations.

  • Social Media Manager

    Responsible for designing and implementing social media strategies to achieve business goals, as well as outlining specific objectives and reporting on ROI.

Hiring Partners

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs

  • kalkine
  • lakeshore
  • leel-logo
  • lodestar
  • logo-esomar
  • Max-Stack-Labs
  • milchelin
  • milk-basket
  • Minda
  • mindteck
  • rbs
  • SAS-India
  • shopx-logo-white
  • shubam
  • tata
  • teleperformance
  • tone-tag
  • trans
  • vaya
  • Vivo-India
  • wns
  • Wockhardt
  • yoptima-logo
  • Zalaris
  • ZarJewels
  • 3i
  • aexonic
  • ais
  • AlchawMetprint
  • Associate-Group
  • AvivaIndia
  • bajaj-electricals
  • brimstone
  • carzonrent
  • ccd
  • conneqt
  • Control-Print
  • dachser
  • ELIIndia
  • Eminent-Land
  • EsriIndia
  • Essel-Propack
  • g4s
  • helix-tech
  • IndiaMART
  • insight-logo

Eligibility & Program Fee

  • Bachelor’s Degree in any discipline from a recognised University or an equivalent degree recognised by AIU
    OR
  • H.S.C plus 2 years of work experience
    OR
  • S.S.C plus 3 years of Diploma recognised by AICTE and 2 years of work experience.
  • Option 1: Full Fee Payment (in INR)

    60,000/- Full Fee
    Payment

    Admission Processing Fee : 1,200/-

  • Option 2: Semester Wise Fee payment
    (in INR)

    40,000/- to be paid before the first Semester

    Admission Processing Fee : 1,200/-

  • Option 2: Semester Wise Fee payment
    (in INR)

    25,000/- to be paid before the second Semester

  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • In addition, Students need to pay an examination fee of Rs 600/- per subject.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Mahindra Bank.

Student Reviews

Here is what our students have to say about their experience and how their chosen program has shaped their career.

    • Manoj Bhusari
    • It was a great experience pursuing the course in digital marketing program from NMIMS Online. It is one of the most professional institutes I have come across. The administrative staff at NMIMS Online was very cooperative, right from my joining to the completion of the course they helped me every step of the way. I would recommend each person to join NMIMS Online for better future.

    • Gayatri Satyavarpu
    • The program material and online lectures were highly informative. The experience with student coordinators has been wonderful all through. I would also like to extend my special thanks to the student support team available on the toll-free number. Thank you for all the support you have given. I would recommend the programs at NMIMS Online to my friends and acquaintances.

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